About Cliqby

At Cliqby, we believe every brand has a story of hard work—long hours, sleepless nights, and endless dedication. At Cliqby, we resonate with that same determination. Our mission is to ensure every dollar spent on advertising serves a purpose and delivers measurable results. We view your success as our success, and we are committed to creating strategies that truly make a difference. We aim to help businesses unlock their full potential.

Challenges in the Current Landscape

The e-commerce landscape is evolving rapidly, yet many traditional practices remain outdated and ineffective. Agencies must invest in advanced tools and expertise to navigate platforms like Amazon, Flipkart, Etsy, and eBay. However, many fail to allocate the necessary resources to understand and leverage these platforms' complex algorithms, limiting their ability to drive meaningful results for clients. Without a deep understanding of these ecosystems, brands risk inefficiencies, missed opportunities, and suboptimal campaign performance.

Understanding Amazon’s Algorithm

Amazon’s algorithm is one of the most intricate systems in e-commerce, powered by cutting-edge machine learning and data science. Foundational research, like Daria Sorokina’s The Joy of Ranking Products, highlights how Amazon’s A9 algorithm uses natural language processing and other techniques to rank products. This algorithm plays a pivotal role in determining a product’s visibility, yet many agencies fail to leverage this knowledge to optimize campaigns effectively.

At Cliqby, we’ve invested time and effort into understanding Amazon’s systems through rigorous experimentation. We appreciate the brilliance behind its engineering while acknowledging that its complexities can be challenging for sellers. This understanding allows us to design strategies that align with Amazon’s systems and maximize value for your brand.

The Challenges Sellers Face

Selling on platforms like Amazon is far from straightforward. Many sellers face challenges such as:

Short-Term Focus: Sellers often prioritize immediate sales tactics over long-term strategies, missing opportunities to build sustainable growth.
Pressure to Compete: The competitive nature of e-commerce forces many sellers to focus on sales volume, often neglecting advanced advertising strategies that require time and expertise.

Despite these challenges, the potential is immense. For instance, India’s e-commerce market is projected to reach $325 billion by 2026, yet only 17% of Amazon sellers actively promote their products. This represents a massive opportunity for brands willing to invest in innovative strategies.

The graph illustrates the number of new businesses launched annually

The graph shows how mobile users are increasing year on year.

Our Commitment to Transparency

At Cliqby, we take pride in our commitment to transparency, trust, and accountability. We believe every partnership is built on clear communication and mutual respect.

Transparency: We provide full visibility into how your ad budget is being used and the outcomes it delivers.
Accountability: If something doesn’t go as planned, we take responsibility and work collaboratively to find solutions.
Ethical Practices: We never exploit a client’s lack of knowledge about advertising platforms. Instead, we educate and empower you to make informed decisions.

Our strategies are tailored to each client’s unique needs, ensuring we deliver solutions that align with your goals.

The Future of E-Commerce

The e-commerce industry continues to evolve, presenting new challenges and opportunities every day. Sellers who embrace innovation, stay informed, and invest in advanced strategies are better positioned to succeed in this dynamic landscape.

At Cliqby, we are committed to helping our clients navigate these changes. By sharing knowledge, leveraging cutting-edge tools, and crafting data-driven strategies, we enable brands to unlock new levels of growth.

While we currently specialize in Amazon marketplace optimization, we are continuously exploring ways to enhance our services. As the market evolves, we aim to provide more comprehensive solutions to meet the growing needs of our clients.

Partner with Us

Navigating the world of e-commerce can be challenging, but you don’t have to do it alone. At Cliqby, we’re more than just a marketing agency—we’re your dedicated partners in growth.

Whether you want to optimize your current campaigns, uncover untapped opportunities, or gain deeper insights into your brand’s potential, we’re here to guide you every step of the way. Let’s work together to turn your goals into achievements.

At Cliqby, we’re committed to making your journey as rewarding as possible. Through every high and low, we’ll be by your side, ensuring your success. Cheers to your growth and success with Cliqby!